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Doing business globally can be full of unexpected thrills. Like being told your new brand name could be interpreted to mean, “I urinate on your mother’s headstone” in three key eastern-European markets.

To avoid all the potential snafus of cross-cultural and international marketing, we leverage the expertise of our partners around the world for transcreation (to ensure the work is sensitive to cultural issues), translation, production or implementation on a local level.

The base of the network is made up of TAAN (Transworld Advertising Agency Network) communications, branding and marketing agencies. We meet together yearly to discuss mutual needs and expertise and to get to know each other on a personal level so that we can work better together. And deliver cost effective and successful programs with a continuity of strategy, messaging and creative execution for our clients worldwide.

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visit official TAAN site