Contrary to popular belief, business communications
is not about products or services. Its about people. Its about
making human contact.
Problem is, when business people communicate the
first thing that goes is humanity. One of the biggest culprits is jargon.
If you dont think so, check your last few pieces. Do they talk directly,
clearly and plainly or are they filled with complex sentences of self-absorbed
technical talk intended to impress the reader with your intelligence rather
than your humanity?
Check your humanity. See if you can rewrite these
sentences to make them clear, direct and human. Heck, see if you can even
understand them. When youre finished with each click the sentence
to compare your rewrite with the actual saying.