Brandwidth: Increasing the power of your brand to generate sales in the face of business marketing change
Our blasphemous take on modern b-to-b branding practice, containing useful tidbits about getting your head out of your aspirations, how to scan a mind and details on the fine art of checking your guts. Essential reading for gurus in training.
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More Mobium e-books
Shift this: Leveraging the paradigm shifts that are changing the face of business marketing
Integrating your communications in the face of business communications change
Interactivating your messages in the face of business communications change
Hugging your customers in the face of business communications change
The Age of Engagement: The role of creative impact in a world of business marketing change
Measuring the return on your marketing investment in the face of business change
Interviews
A conversation with Emmanuel Rosen
The bestselling author of “The Anatomy of Buzz” on the why’s and how’s of word-of-mouth marketing.
Al & Laura Ries, Part One
The authors of “The Fall of Advertising” on the state of business marketing.
Al & Laura Ries, Part Two
The authors of “The Fall of Advertising” continue the discussion on the state of business marketing.
A conversation with Don Schultz
The father of integrated marketing communications weighs in on the misconceptions of IMC, the immutable laws of positioning guru Al Ries and a few other timely topics in this recent interview with BIGfrontier's Steve Lundin.
